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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business Planfor the Foundation of a Manufactory Specialized on the Production of Salty Pastry
 Peňázová, Pavlína ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis is a proposal of a business plan for the establishment of a small business that is specialized on the production of salted pastries and their supply to various restaurants, internet shops and stores. The thesis is divided into three parts, the first part summarizes all the theoretical knowledge that serves as a basis for the business plan. The second part deals with market characteristics and opportunities with analysis of product demand, market segmentation and evaluation of social, legislative and economic factors. Information about potential customers and their preferences are identified through a questionnaire. The last part consists of a business plan, in which marketing mix is developed for the offered product and the competition is evaluated. This section also provides estimates of sales and expenditures.
Detailed record
Business Planfor the Foundation of a Manufactory Specialized on the Production of Salty Pastry
 Peňázová, Pavlína ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis is a proposal of a business plan for the establishment of a small business that is specialized on the production of salted pastries and their supply to various restaurants, internet shops and stores. The thesis is divided into three parts, the first part summarizes all the theoretical knowledge that serves as a basis for the business plan. The second part deals with market characteristics and opportunities with analysis of product demand, market segmentation and evaluation of social, legislative and economic factors. Information about potential customers and their preferences are identified through a questionnaire. The last part consists of a business plan, in which marketing mix is developed for the offered product and the competition is evaluated. This section also provides estimates of sales and expenditures.
Detailed record

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